AIME© Questions to Help Shape Presentations

AIME© is a proven technique to develop presentations from inception to delivery that will help create focused content, boost confidence, and prepare for high quality delivery.


Questions that help you choose the tone, content, and emphasis for the target audience. (NOTE: Some questions will not be necessary EVERY time you address this audience; but should be considered at least the FIRST time you do.)

  • Who are you speaking to? Consider status, topic interest, and relation to you.
  • What do you know about your audience?
  • What does your audience know about the topic?
  • Why might the audience what to hear/listen to you?
  • What is your audience concerned about?
  • What avenues does your audience use to provide feedback?
  • How do you want the audience to respond to the message? ANSWER: Take action.


Questions that help you control message delivery by understanding your physical and vocal characteristics and persona.

  • Why are YOU speaking?
  • How do you present an image of yourself that will help convey your message?
  • How does your volume, speed, accent, tone and enunciation affect your message? How do your posture, facial expressions and movement affect your message?
  • What combination of textural and non-textual content will best transmit the message?
  • How does your delivery mechanism (i.e. face-to-face, computer, telephone, videoconference) affect your message?


Questions that help shape the structure and word choice you use to get the audience’s attention.

  • WHY are you speaking?
  • What is your general purpose? Inform? Persuade? Request?
  • What is your purpose statement? Try to make it a single sentence.
  • What is your strategic objective?
  • What is your key message?
  • Why does your audience need to know NOW?
  • What supporting evidence will strengthen and clarify the message?
  • How does your message relate to your audience’s concerns?
  • What are areas/topics you may want to avoid?
  • Are you telling a compelling story?


Questions that help you shape the format of message delivery.


  • What are the physical conditions in which your presentation will be given? Room size? Audience Proximity? Temperature? Noise?


  • What is the level of formality?
  • What is the level of urgency?


  • What technology is accessible and available?
  • Are you able to set it up or have someone available who can?
  • Are you proficient at using it?
  • How much time is available to set up technology tools?
  • Is there time to rehearse and test the equipment beforehand?
  • Do you have an alternate plan of action if the technology doesn’t work?

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